{"id":"193","slug":"openai-chatgpt-publicite-self-serve-mai-2026","categories":["tech"],"tags":["ai","business"],"title":{"fr":"ChatGPT te parlait pour t'aider. Maintenant il te parle pour te vendre des trucs","en":"ChatGPT used to talk to help you. Now it talks to sell you things"},"subtitle":{"fr":"Lancement officiel mi-mai 2026 de la plateforme publicitaire self-serve d'OpenAI. Les annonceurs paient pour placer des produits sponsorisés dans les réponses ChatGPT, sur les comptes Free et Go. Objectif : 25 milliards de revenus pub d'ici 2029. Plus de minimum 50K$ d'achat. La pub a colonisé l'IA conversationnelle.","en":"Official mid-May 2026 launch of OpenAI's self-serve advertising platform. Advertisers pay to place sponsored products in ChatGPT responses, on Free and Go tiers. Target: $25 billion in ad revenue by 2029. No more $50K minimum spend. Ads have colonized conversational AI."},"excerpt":{"fr":"OpenAI a ouvert sa plateforme pub self-serve à tous les annonceurs. Les produits sponsorisés apparaissent désormais dans les réponses ChatGPT pour les comptes gratuits et low-cost. Mise en perspective face à Google Search, débat sur la frontière entre conseil et publicité, et impact sur la confiance.","en":"OpenAI opened its self-serve ad platform to all advertisers. Sponsored products now appear in ChatGPT responses for free and low-cost accounts. Perspective vs Google Search, debate on the border between advice and advertising, and impact on trust."},"image":"/images/articles/193-hero.webp","imageCredit":"MacRumors","date":"2026-05-24","updatedAt":"2026-09-03","readingMin":8,"authorKey":"julien"}